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Though each point is brief, not all of them are fortune-cookie length. One of the longer entries, for example, describes the purpose of a family constitution; another explains “criteria- based decision-making.” Several of Bork's tips will be most valuable as conversation-starters with family members. (Example: “If the family ownership is used in marketing, then it is important for all family members to practice the values the family claims to have.”) Others might spark some solitary soul-searching. (From the section on wills: “Don't try to legislate from ‘the other side.’ Nobody wants to see your bony hand pulling the strings.”) Space is provided for readers to jot down notes should one of the points spark an idea. Bork's red book doesn't provide a solution to every problem, nor does it claim to. “This is a little book, not a big one,” he writes. But if a pithy phrase will do the trick-or if you're looking for a quick, easy and enjoyable read that will also make you think-you may want to invest a little time to check out the Little Red Book. - Barbara Spector« Back to previous page |
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David Bork is an International Family Business Consultant, Advisor and Counselor to family businesses for over 40 years.
© 2009 David Bork, All Rights Reserved. Website design by Pranamedia, Inc.
David Bork is an International Family Business Consultant, Advisor and Counselor to family businesses for over 40 years.
© 2009 David Bork, All Rights Reserved. Website design by Pranamedia, Inc.